Grand Slam Coverage

Role: Concepting, Creative Lead and
Art Direction

Brief: Document the the 4 major tennis tournaments that HEAD Tennis players compete in throughout the year.

Output: Social Posts and photography briefs

We wanted bring our followers and audience closer to the action on the tennis court.

Working closely with our tournament photographer, I created photography briefs that hero HEAD products as well as showing our world class roster of tennis players in a less expected and more interesting light.

The coverage that we produced on our social channels for each Grand Slam is given its own identity, that encapsulates aspects of the tournament, from the types of points that are played through to the heritage and tradition that it holds.

Leading the team on these was very fulfilling and it was brilliant to work with the incredibly talented Francisco who created the outputs for our social coverage really helped to bring the art direction to life.