Extreme 18

Role: Creative Lead and Art Direction

Brief: Generate awareness and excitement for the launch of the new HEAD Extreme racquet 

Output: Print, Social posts and Retailer Tech Video and web.

The HEAD Extreme Series specialises in generating more spin on a ball. It is for the young stylish tennis player.

With this in mind, we wanted to create a bold and confident identity for our newest iteration of the HEAD Extreme that would grab our consumers attention whilst visualising the racquets benefits.