Advent Calendar

Role: Lead Designer/Art Direction and Illustrator

Brief: Design a visually appealing Trayliner that would prompt restaurant goers to play with it. 

Output: Print, App screens

McDonald's wanted to create something that would entertain visitors to the restaurants and promote the excitement of Christmas. This is where the interactive Advent Calendar was born. 

We worked closely with Blippar to create a variety of augmented reality games and interactions that could sit behind every advent door and keep users coming back to the restaurant.

We wanted it to be bold and eye catching and by giving it a tactile paper craft look and feel that would help to give a slight nod to the look and feel of the augmented elements. Every door uses the number to create a Christmas scene and all elements of the scene appear as if they have been created through different paper stock.

Alongside the trayliner design, device screens were also created when users interacted with the calendar.

Throughout this project I worked closely with the creative team behind the idea and developers to ensure our vision was achieved to the highest standard.