Instinct Advert 19

Role: Role: Creative Lead and Art Direction

Brief: Create an advert for the launch of the new HEAD Instinct racquet featuring Maria Sharapova 

Output: TV and Social Advert, Product Tech video and visuals

The HEAD Instinct Series specialises in giving more power to tennis players.

Maria Sharapova, one of the worlds best female tennis players is the hero athlete for Instinct. Sharapova is known throughout the tennis world as one of the games hardest workers and mentally strong players. With this in mind we wanted to bring her tennis personality to the forefront of the advert.

Displaying Sharapova’s utmost hard work and attention to detail she puts into perfecting her tennis game and the power that the Instinct racquet gives to players we took the advert off the court and showed how powerful the Instinct racquet really is.